Reclaim Your Prime | Women's Health Report
Women's Health Report
Sleep & Wellness July 2026
Special Report

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The "Cherry Trick": What Journalist Jessica Brown Discovered After Six Years of 3 A.M. Awakenings—and Why So Many Women Say It's Different From Everything Else They've Tried

To better understand his discovery, Jessica invited sleep researcher Dr. Collins to Reclaim Your Prime, where he shared the findings from nearly two decades of research into healthy sleep.

Like so many women, Jessica tried one solution after another—yet she kept waking up during the night.

When Dr. Collins joined her talk show, Reclaim Your Prime, she asked him the one question that had stayed with her for years:

"Why do I keep waking up at 3 A.M... no matter what I try?"

According to Dr. Collins, healthy sleep may be more complex than most people realize.

Healthy sleep depends on several functions working together every night—from falling asleep, to staying asleep, to sleeping deeply, and waking up feeling refreshed.

When one of those functions doesn't receive the support it needs, nighttime awakenings may become more common.

For nearly two decades, Dr. Collins studied the many functions involved in healthy sleep before carefully selecting each ingredient to support them—creating one complete approach.

Jessica quickly understood why so many women say Dr. Collins' complete approach is different: it wasn't built around ingredients—it was built around understanding healthy sleep first. Only then were the ingredients carefully selected, each to support a different function.



Now it's your turn to hear the explanation Jessica had been searching for.

In the short interview excerpt below, you'll discover how Dr. Collins' complete approach became known as the "Cherry Trick." Stay until the end to see how everything comes together.

START HERE

Discover the Complete Approach Behind the "Cherry Trick"

In just a few minutes, Dr. Collins explains why tart cherry was only the beginning—and how each additional ingredient was carefully selected to support a different function involved in healthy sleep as part of one complete approach.